The company believes its recent frequency awards will strengthen its position in the market and it has pledged to invest over half a billion on its networks over the next five years.
It said its pending investment will be tailored towards ensuring better mobile experience, and run in line of present levels of expenditure. The purchase of new and additional spectrum allows the company to increase capacity and provide data in urban areas, as well as provide wide mobile broadband coverage in rural areas throughout 2013.
Vodafone Ireland CEO Jeroen Hoencamp said, despite challenging economic conditions, the company was still committed to investment and will not compromise on network quality. “We now have the best possible combination of available spectrum and work has already commenced on upgrading our network nationwide,” he said. “Our customers have access to the fastest data network and from next year, they will experience the next generation of mobile technology, 4G.
The company further pledged to develop innovative mobile communications services to play a wider role in the daily lives of Irish businesses and broader community of consumers, including public service providers throughout the country.”
