Formerly known as FRiENDi, the company rebranded in 2012, and its CEO and founder Mikkel Vinter has told local reports that the company is in a good position to secure a licence in the country.
The Virgin Group took a minority stake in the company last year, and is now working on a bid to enhance operations and secure an MVNO position.
Saudi Arabia’s Communications and Information Technology Commission (CITC) has set a deadline of May 4 2013 for interested parties to submit applications for an MVNO licence.
UAE-based du and Oman’s Renna Mobile are also interested in bidding for a licence in Saudi Arabia, according to reports.
