Ericsson’s MBC is expected to provide 10 million Vodafone Egypt customers with a variety of data options and flexible, on-demand subscriptions.
The service is designed to allow mobile users to personalise their usage plans in real time.
“We always aim to provide our customers with innovative services that are personalised,” said Abdelfattah Mabrouk, head of charging and mediation at Vodafone Egypt.
“Ericsson’s MBC allows us to do that on a whole new level, and provides superior capabilities for data charging.”
The service is already implemented for Vodafone Egypt’s prepaid data users, and the company is now targeting its post-paid subscribers.
“In the transition to what we call the Networked Society, where everything is connected in real time, consumers are rapidly adopting smartphones and relying on them for everyday activities,” said Anders Lindblad, president of the Ericsson’s Middle East region.
“MBC helps these subscribers to utilise data plans that suit their needs."
Vodafone Egypt has partnered with Ericsson in the past for the upgrade of its mobile sites in the country.
