India has over 350 million eyeballs and with the increasing number of OTT, gaming and new media companies, demand is surging for enhanced response times, cybersecurity, visibility of control over traffic flows, and reduced risk of network capacity bottlenecks. Both companies see these requirements are posing challenges, “especially for third party CDN providers with only infrastructure at regional hubs, far from where growth is exploding”.
“Fast Edge comprises a Content Delivery Network of content caches around the edge of Reliance’s Indian network, connecting back to 9 state-of-the-art Tier III+ data centres in Mumbai, Bangalore, Chennai and Hyderabad,” said Bill Barney, CEO of RCOM (Enterprise) & GCX.
“The content caches, in turn, are seamlessly connected onward to our network of data centres situated in key hubs along the emerging markets corridor, all interconnected by our wholly owned global subsea fibre network.”
Open-source cache servers hosted in Reliance/GCX multiprotocol label switching (MPLS) PoPs throughout India mean content, including from data, gaming, social media, and video can now be served from the same neighbourhood in which the eyeballs accessing it are based.
Braham Singh, SVP of product management at RCOM (Enterprise) and GCX, added: “By building Fast Edge across the length and breadth of the Reliance network, the distance for content to travel to the eyeball can be slashed from 5,000 miles to 10 miles, effectively eradicating the middle mile bottleneck.”
Fast Edge with Dynamic DNS (DDNS) offers built-in protection and security in addition to maximising the speed of content delivery.
