The new service is designed to enable mobile operators to enhance their customer experience with faster access to mobile content. Importantly, Data Optimisation can optimise a wide variety of content, over different protocols, including the most popular services such as Netflix, YouTube, and Facebook.
Juan Carlos Bernal, CEO of Telefónica International Wholesale Services, explains: “Data Optimisation is an essential tool that allows mobile operators to improve their customers’ satisfaction while keeping costs under control.”
Surging data traffic is not only affecting the roaming landscape, but it is also putting mobile networks under greater pressure creating congestion problems which negatively affect user experience and contribute to subscriber churn.
In order to help operators face this problem, Telefónica has added a new service to its mobile portfolio, Data Optimisation, which allows the carrier to optimise their subscribers’ data sessions when they are abroad, thus reducing the roaming inter-operator tariff (IOT) costs, without reducing the quality of experience.
The Data Optimisation service helps to deliver a high quality end-user experience through quality of experience-based web, audio and video content optimisation techniques which accelerate content delivery and prevent video stalling. It improves the efficiency of mobile users’ bandwidth utilisation, allowing operators to maximise their revenues by reducing data load and caching popular content. It also helps operators to identify business insights through the analysis of subscriber and operational data which in turn can be used to inform their business strategies.
“We believe that the development of this solution reinforces our position as a one-stop provider for mobile and carrier services as we seek to continually evolve our offering for customers,” added Hugo de los Santos, Telefónica Business Solutions’ director for global B2B products and services.
To find out more, read Juan Carlos Bernal’s Big Interview in Capacity Media’s June/July issue of Capacity magazine on the week commencing June 11th
