The number of mobile VoIP users will exceed 100 million in developed markets by 2012, with over half the users residing in Europe and north America, according to a new study by Juniper Research.
Juniper Research’s study, Mobile Voice Strategies: mVoIP Opportunities and Business Models, 2010-2015, identifies a direct correlation between the roll-out of 3G services and increased adoption of VoIP in developed countries.
A high percentage of mobile VoIP applications are carried via Wifi and bypass the provider’s network. This traffic will result in lost revenues, amounting to about $5 billion by 2015, says Juniper. The researcher notes there is the potential for alliances between mobile VoIP players and traditional operators which may provide the best option for incumbents that are planning to address and provide mobile VoIP services.
