The LTE report found that these market numbers will be buoyed by the embedding of broadband capabilities within consumer electronics devices such as MP3 players, netbooks and digital cameras. Juniper forecasts that while subscribers will largely use handsets such as smartphones and laptops, consumers will be motivated to connect devices in the home by LTE.
While early LTE adopters will be enterprise subscribers, consumers will begin to take up LTE based services towards 2012-2013. Embedded LTE chipsets will become the second most popular means of access behind SIM cards by 2014, according to Juniper. There is intense activity in the LTE market, and Juniper believes there will be multiple millions of LTE subscribers as early as 2011. Operators and vendors alike are moving rapidly to jump on the road to LTE, attracted by the connectivity-based opportunities that the technology offers, according to the research firm.