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Alex Green has been announced as commercial and product director of BT’s television activities. Green will begin his role next year and will be focused on the company’s entertainment offerings, including the launch of BT’s next-generation television service.
He will also be in charge of developing the telco’s role in the UK’s internet TV project, YouView, and the cloud-based gaming platform, OnLive.
Green’s previous role was as executive director of Virgin Media’s commercial, TV and online activities. Green will take over from Andy Baker, who has been recently promoted to chief executive of BT’s WiFi divison.
