This will be partly due to a decline in cable revenues. IPTV services are also expected to grow to 15% of the market.
The global pay TV market, which includes telco IPTV, cable and satellite video services, totalled $125 billion in the first half of 2011. The market is expected to grow to $353 billion by 2015. North America is currently the highest value pay TV market, despite second-place Asia-Pacific having nearly four times its subscriber base.
"In 2008, cable video made up 59% of the global pay TV market and satellite video brought in 38%. Now cable operators are being challenged by attractive pricing and services from IPTV and satellite operators, and by OTT video services like Netflix and Amazon On-Demand," said Jeff Heynen, Infonetics Research analyst.
