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Etisalat has appointed Khalifa Al Shamsi as chief digital services officer for Etisalat Group. Al Shamsi’s appointment coincides with the establishment of Etisalat’s digital services unit.
Al Shamsi will lead the unit, which will focus upon industry verticals including M2M, cloud, commerce, digital advertisement, advanced communications, digital entertainment and video services to boost Etisalat Group’s position in the digital ecosystem.
Al Shamsi joined Etisalat as a graduate trainee 19 years ago and has held various senior positions at Etisalat UAE. His most recent position was as Etisalat Group’s SVP of technology strategy, where he led the group’s venture into the digital space.
