According to local media reports, SFR will cut costs while pursuing investments in its network, ranging up to €1.6 billion in 2013.
Pierre-Alain Allemand, head of networks and information systems at SFR, told a French daily that the company has “no choice but to invest as we face two major technology shifts: mobile 4G networks and fibre-optics”.
Three Mobile’s arrival in the market last January sparked a price war by offering low cost services, causing key players, including France Telecom, to invest heavily in a bid to retain customers.
Vivendi has recently embarked on a strategy to divest non-core assets in a bid to cut burgeoning debt, and put its assets in Morocco and Brazil up for sale.
