Mobile average revenue per user for Q2 2015 increased by 2.2% year-on-year, excluding the impact of regulation, while fixed-line revenue for the quarter rose 18%.
EE has attributed growth to its early investment in 4G, and claims to be on track to reach 14 million 4G customers by the year end.
“Our established leadership in 4G and key differentiators such as Wi-Fi calling are working well for the business. We’re the clear network market leader and this, combined with our strong operational performance, has led to a return to revenue growth while delivering our best ever EBITDA margin,” said Olaf Swantee, CEO of EE. “The business continues to focus squarely on improving customer satisfaction and on cross-selling our innovative range of consumer and B2B 4G connected products.”
