The telco has also selected Ericsson to provide its real-time customer value management (CVM) service which will enable Omantel to deliver targeted and personalised campaigns. The service will be aimed at helping Omantel improve its revenues, reduce churn and enhance campaign effectiveness.
Omantel’s CEO Talal Al Mamari said the agreement with Ericsson comes as a part of its objective to deploy new digital smart home, innovative business and e-government services throughout 2016 and beyond.
“Our strategy positions Omantel as the digital partner of choice, and the increased level of collaboration with Ericsson signals our accelerated approach toward network investment, enhancement and upgrades across the Sultanate, both for retail consumers and corporate clients,” said Al Mamari.
Ericsson’s VP and head of managed services Jean-Claude Geha said that with the deployment of Ericsson’s customer value management services - together with a long-term managed services partnership between the two - "Omantel will be able to enhance network and services capabilities".
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