Sheikh is tasked with leading the marketing and sales departments and is responsible for driving business growth and maintaining Ufone’s market share.
“I’m very excited to take on this new role at Ufone,” said Sheikh. “Ufone has a great team to work with and a strong customer brand.”
Rainer Rathgeber, Ufone’s CEO, said: “It is a pleasure to welcome someone of Sheikh’s caliber back to the Ufone team. His familiarity with the sector and Ufone will strengthen the Ufone team in its continuous effort to focus on customer needs.”
Sheikh has held previous leadership roles at Warid Telecom, as CCO; Ufone as head and general manager of sales; Mobilink, as director distribution; Worldcall, as COO; and Wi-Tribe as executive director of sales & marketing.
