The data traffic management solution allows Zain KSA to manage and monetize data including video streaming to deliver excellent subscriber quality of experience (QoE).
Khalid Charaa, core planning senior manager for Zain KSA, commented: “We have seen a sharp rise in HTTPS and QUIC traffic over the past few months and we proactively took steps to find solutions that could ease congestion and deliver superb QoE. The innovative solution from Openwave Mobility has been impressive. They have demonstrated their expertise and backed it up with excellent levels of service.”
According to Openwave, encrypted data from OTT’s is darkening mobile networks and preventing operators from gaining insight into network traffic to manage QoE. The current figure of global encrypted data is around 60% this could reach 80% by the end of the year.
Indranil Chatterjee, senior vice president of product & sales at Openwave Mobility, added: “Over 50% of data travelling on mobile networks is video and this phenomenal growth is straining networks. This, along with encrypted data, adversely impacts QoE. Our research has shown that subscribers will only tolerate 6 seconds of buffering before they abandon their video and even consider leaving their operators. In a highly competitive mobile landscape, carriers can ill-afford to overlook quality.”
Ammar Hamdan, director of sales for MEA region at Openwave Mobility, continued saying: “Zain has shown its leadership in the industry by utilizing NFV. As a pioneer of NFV-based solutions, Openwave Mobility has the expertise and the technology to strengthen Zain’s virtualized infrastructure and boost QoE for subscribers. We are delighted to partner with a company that shares our strong commitment and ethos to advancing virtualization and enhancing the customer experience.”
The Zain Group recently completed successful trials of 5G technology, reaching maximum throughput speeds of over 70Gbps over 2GHz spectrum.
