The partnership forms part of the GSMA RCS initiative, which offers global enterprises the opportunity to upgrade its business-to-consumer (B2C) communications, build customer engagement, increase app downloads and improve the overall customer experience beyond the traditional B2C SMS campaign.
“Businesses need to assure that their messaging services remain relevant, attractive and highly engaging,” said Silvio Kutic, president and CEO of Infobip. “With the enhancement of RCS, the customer is reached with pre-built rich messaging through Infobip’s flexible API. The communication is branded, the interaction is instant, and the visual impact is enabling customers to make choices and purchase decisions in an optimal way.”
Vodafone UK is partnering with InfoBip and deploying the RCS messaging solution to its enterprise market.
Using InfoBip’s Application Programming Interface (API) any enterprise can design RCS campaigns and enhanced messaging, which includes high resolution photo sharing, read receipts, group chats and live video.
In addition, location-focused services such as airlines, ride-sharing taxi services, city bike sharing, and logistics companies can update clients in richer, real time efficiency with branded status reports and image sharing, which includes everything from transportation mode, traffic status, delivery options, confirmation and arrival times.
Uber is one of these location-focused services already deploying the solution to its users.
“At Uber, we are constantly challenging ourselves. Everything from quick food delivery, to reducing congestion in cities by getting more people in fewer cars require immediate, perceptive dialogue with passengers and drivers. The visual and immediate impact that RCS messaging provides, with for example video driver confirmations and appealing lunch menu image delivery, allow Uber to explore the possibilities of taking the mobile experience for all Uber users around the world to a higher level, added Rahul Vijay, global strategic sourcing at Uber.
