In his new role Rawle will head Equinix’s newly created EMEA interconnection team, as it supports the launch of Equinix’s new exchanges in 11 new markets. Allowing businesses to customise their connectivity to partners, customers and suppliers, unlocking global value, simplicity and consistency.
“I am delighted that Brenden Rawle is stepping in to this new role as director of Interconnection EMEA,” commented Michael Winterson, managing director of Equinix Services. “Brenden has been with Equinix for almost three years and made significant contributions to the company, highlighting his readiness to excel in this role. In his new position, Brenden will be leading a strong team with an impressive breadth and depth of experience, contacts and knowledge of interconnection. Together with Brenden, this team will be responsible for raising awareness of the vital role interconnection plays in underpinning business as companies continue to re-architect their IT for the future.”
Prior to joining Equinix Rawle held several positions with various tech firms such as Juniper Networks and Cable & Wireless, where he worked as the lead consultant on various network transformation projects across EMEA. In addition to this Rawle has managed numerous engineering teams and covered such functions as operations, network design and architecture, with different network service providers.
The new team Rawle will be leading has been set up in response to the explosion in global data and the growing need for interconnection. According to the company’s Global Interconnection Index, EMEA’s capacity is expected to quadruple in size from 473Tbps in 2017 to 1451Tbps by the year 2020. Businesses will rely more and more on data transfers and business transactions that take place between servers at distributed IT exchange points. As a result the Equinix Cloud Exchange has recently evolved from a platform for cloud connectivity to a multi-purpose interconnection exchange that further simplifies the way in which companies implement interconnection across customers, partners and suppliers on Equinix Cloud Exchange Fabric.
“I am excited to be heading up the new EMEA Interconnections Solutions team, particularly now as interconnection is at the centre of today’s successful businesses,” commented Rawle. “With the global explosion of data, companies have come to rely more and more on data transfers and business transactions that take place between servers at distributed IT exchange points. The right interconnection strategy can help make even the boldest business ambitions a reality, and that’s exactly what I’ll be helping our customers to focus on.”
