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Person-to-person (P2P) SMS traffic has been decreasing as over-the-top (OTT) messaging services such as WhatsApp and Facebook Messenger have emerged to take its place. As a result, some market observers have been quick to sound warnings around SMS-related revenues.
However, SMS is far from retirement. Forecasts vary, but there is general consensus that while P2P traffic and revenue is trending downwards, a surging opportunity for providing enterprises with robust and reliable application-to-person (A2P) messaging is creating a means to counteract P2P declines.
This Whitepaper covers:
The downsides
Putting up Walls
Businesss Focused, Enterprise Grade A2P Messaging
Safeguard Your Network & Subscribers from Spam & Malicious Traffic
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