The increase in market share is thanks in part to GMS becoming Smart Telecom Nepal’s, a private telecoms provider, exclusive partner. For them, GMS provides hubbing services for application-to-person/ person-to-person (A2P/P2P) & person-to-application (P2A) messaging.
“Sealing the exclusive partnership with Smart Telecom Nepal is a significant milestone in GMS' expansion into the markets of South Asia. Now covering 56% of Nepali market, GMS is more than keen on helping our partners to maximise their business and discover new opportunities for revenue growth,” said Lurii Makarenko (pictured), GMS’ managing director.
As part of the partnership, GMS launched P2A, A2P, and P2P direct hubbing for the companyand due to Smart Telecom Nepal the second largest operator in the country has increased its market presence by 56%. Through the hub, GMS provides traffic monitoring, reporting all abnormal activities to Smart Telecom Nepal. As such, it blocks fraudulent activities such as spam, phishing attempts and other forms of illicit traffic.
“Having GMS as an exclusive partner benefits us immensely, as we are sure that all our traffic is handled by a single hub, thus ensuring a consistent delivery quality,” added Mohammad Kamruzzaman Shaikh, chief commercial officer of Smart Telecom Nepal. “With this new partnership, our authentication and international SMS service will be on a par with all leading telecom operators in the world. I am sure this partnership will ensure a great customer experience and help grow our revenue to a new high. With this, Smart Telecom, Nepal will be equipped to deliver all A2P, P2P and P2A SMS seamlessly across the globe. We are looking forward towards an enriching business partnership with GMS.”
Back in June, GMS was selected as A2P messaging hub and managed services partner with the UAE’s du. The partnership will see the global messaging provider, which since 2006 has expanded globally with a current reach of 900 mobile operators, secure du's network and manage its inbound international A2P SMS traffic.
