The inconvenience of routing international SMS as local by aggregators has led to significant losses to MNOs as their network resources are used for free or at low changing rates, while aggregators make significant profits.
“We wish to lead our markets by giving our subscribers a cutting-edge experience and ensure that their critical messages from banks and other vital services are delivered on time every time,” said Mohammad El Fatih, chief commercial officer, Sudatel. “So we believe through this partnership solution we can identify grey routes, monetise every message that is terminated in our network giving us competitive advantage and regulatory compliance. We also wish to negate spam being sent to our subscribers from illegitimate sources which impacts customer-experience”
Using EDCH’s SMS monetisation solution MNOs are able to start generating visible incremental revenue. The goal of the partnership is to maximise the benefits for Sudatel customers and expand this new business model to its other operating countries.
“We believe our partnership with EDCH for messaging protection is based on the trusted relationship we already cherish in International roaming clearing. There is no conflict of interest too as all other A2P providers do aggregation and demand exclusivity,” continued El Fatih
“STG and EDCH aspire to take this partnership in A2P messaging to further heights in creating a unique model for that region,” added Nasser Salim, general manager of EDCH. “We believe that our optimized and bespoke solution which is already disrupting the messaging industry is offering complete transparency in operations, billing and reporting. Another advantage is that we do not demand exclusivity and neither do aggregation creating the no-conflict of interest with mobile operators.
