NTT says that the move will help the company better serve its customers, increase operational efficiency and at the same time grow its revenue.
The news comes apart of NTT’s wider strategy to deliver added value through 5G and new services that are better tailored to the individual customers needs and designed to support its customers in their digital transformation by using B2B2x models and providing a rich-set of value-added ICT services including IoT and AI.
“NTT Group understands the importance of operational agility and time-to-market for new services,” said Angus Ward (pictured), CEO of BearingPoint//Beyond. “All businesses will benefit from the introduction of Infonova, especially looking ahead to 5G where revenue growth strategies require disruptive innovation to create new B2B2x business models with partner ecosystems to package connectivity with devices, IoT and AI into new products and services. NTT Group is setting an example for business innovation that operators in the rest of the world must follow to deliver the customer value and the revenues growth that are essential to their ongoing commercial success.”
The Infonova Digital Business Platform will accelerate NTT’s digital transformation by enhancing its ability to experiment, innovate, use new technologies, introduce new business models and services as well as improving its agility and efficiency, automaton processes and integrating ecosystem partners.
In addition, the new platform will deliver service management, CRM and contract management, catalogue and order management, fulfilment and partner orchestration. It will also support the monetisation of existing and future B2C, B2B, SMB, Wholesale and B2B2x requirements as well as dynamic new industry marketplaces. NTT Group will also use the platform to manage its product and service configuration process, including offers and bundles.
Earlier this month, NTT announced the launch of its new subsea cable unit in Singapore for an estimated $119 million. The entity called Orient Link Pte, is launching to maximise on the growing demand for connectivity in Southeast Asia.