Based on the Rich Communications Services (RCS) standard and developed with WIT Software, the platform has the ability to create a messaging ecosystem that allows consumer brands to create a new level of engagement and meet growing demands for content rich, personalises interactions via messaging communications.
“The cross-carrier messaging initiative has the potential to transition the wireless ecosystem to a new, innovative messaging service that will power new experiences, allowing US wireless customers to manage their digital life and enabling efficient and convenient interactions with their favourite brands from a single application,” said Glenn Lurie, president and CEO of Synchronoss Technologies. “The launch of this initiative signals the beginning of the era of advanced messaging in the US that will begin to unite communication, services and entertainment in entirely new ways. Synchronoss, along with our partner WIT Software, has seen first-hand how powerful advanced messaging can be around the globe, and we believe there is tremendous potential for this in the US on multiple fronts. This collaboration exemplifies how working together can enhance the entire mobile ecosystem.”
In addition, with customer consent, this technology will allow businesses to directly interact with their customers using branded, interactive multimedia communications and one-to-one messaging. The application will also allow users to add advanced multimedia capabilities to their text messages and accomplish, engage and interact with their favourite brands without switching from app to app.
“By collaborating with Synchronoss, we’ll be able to successfully advance the messaging experience through RCS and take the next step to further the conversational commerce ecosystem. With new RCS capabilities all four wireless carriers together will be able to create better overall mobile messaging customer experience,” added Doug Garland, general manager of the CCMI joint venture.
