Ribbon Call Trust is a solution designed to validate a caller's identity, intent, and reputation. It examines calls in real-time, on a per-call basis to ensure that calls are not fraudulent, spoofed or sourced from robocallers.
"One of the biggest issues facing our industry today is that consumers have little to no confidence in knowing whether the unrecognised calls they receive are from legitimate sources," said Kevin Riley, chief technical officer at Ribbon.
"Call Trust is designed to restore confidence by knowing that calls sent to a consumer are verified and authenticated. Our new end-to-end Ribbon Call Trust solution provides our customers with a powerful tool, leveraging existing STIR/SHAKEN and Robocall mitigation procedures coupled with the latest in behavioural modelling and ML techniques to produce advanced reputation scoring and call validation treatment for every call, raising identity assurance to new levels."
Ribbon Call Trust uses various Ribbon solutions including its Session Border Controllers (SBC), Media Gateway (GSX), Policy and Routing (PSX), Call Controllers, Ribbon Secure Telephony Identity (STI), Ribbon Analytics and Ribbon Identity Hub.
The Ribbon Identity Hub is a new solution that serves as the central processing point for identity data and machine learning (ML)-based reputation assessment. The solution is cloud-ready and optimised for both private and public cloud environments.
"Taking a holistic view of our industry, we also designed Ribbon Call Trust to make sure our customers with legacy networks could also gain the advantages of identity assurance and are currently working with leading industry organisations such as ATIS to extend standards to support interworking with TDM networks. This will greatly benefit many of our rural and independent operating company customers," added Riley.
Other features of the offering includes: the ability to model multiple scores (including fraud and nuisance scores) for the same call; the Integration of TDM networks to unlock the benefits of identity assurance; and it provides service providers with flexible policy and customisation features to control all aspects of scoring and treatment as opposed to being given a fraud score with no context.
