The two said their partnership will "help rapidly enhance Indosat’s customer first marketing capabilities" through Comviva’s AI-based advanced analytics and marketing automation solution, MobiLytix™ Real Time Marketing. The platform will deliver "contextual, in-the-moment, omni-channel marketing initiatives to enhance customer lifetime value in today’s hypercompetitive market".
Manoranjan Mohapatra (pictured), CEO of Comviva said: “Comviva has designed its next generation analytics platform MobiLytix™ keeping in mind the challenges of its telecom operator partners. We are excited to partner with Indosat Ooredoo to support their digital transformation journey and provide great experiences for their customers.”
Comviva’s MobiLytix™ Real Time Marketing is a real-time interaction management platform that leverages advanced artificial intelligence (AI) and Machine Learning algorithms to drive incremental revenue for enterprises. The platform utilises real-time transactional data in conjunction with a rich unified customer profile to maximize the value of individual customers and their micro-moments of interaction with the service provider.
Vikram Sinha, director and chief operating officer, Indosat Ooredoo added: "We are delighted to partner with Comviva to deliver contextual marketing campaigns and loyalty programs to our 60 million subscribers. In addition to improving customer engagement, the solution has immense potential to increase revenue through data monetization, with the possibility to rapidly grow our digital service offerings. This will support our aim for digital leadership in the region.”
