This new platform will give Vodafone Romania a holistic view of its customers across a number of touchpoints while integrating fixed and mobile communication products into a converged retail product.
“In a digitally accelerated world, our internal Software Engineering capability became key for our future. The Digital Experience Layer we have jointly developed with Amdocs is one example of overcoming the challenge of massive IT transformations required for digitalisation by adding a digital layer on top of the existing BSS stack to quickly gain the benefits of digitalisation, for us and for our customers,” said Catalin Buliga, technology director at Vodafone Romania.
“This has quickly transformed the way we interact with our customers. Amdocs is a trusted and experienced long-term partner for Vodafone, and our partnership in Romania has enabled us to deliver on our vision to become a leader in customer experience.”
The project involved moving key components and capabilities into AWS cloud and forms part of Vodafone Romania’s journey towards transitioning into a technology communications company.
In addition, through the digital transformation of its retail experience, Vodafone Romania can now better understand its customers’ journeys by using smart systems to interact with its customers in a much more effective way.
“Organisations that focus on customer experience outperform the market by a significant margin,” added Anthony Goonetilleke (pictured), group president of media, network and technology at Amdocs.
“With the ability to run Amdocs’ digital offerings over any digital business systems, Vodafone Romania has digitised its customer experience, which will help modernise and streamline its retail channels, define the right service bundling and allow for increased productivity. We’re proud to be accompanying Vodafone Romania on its digital transformation journey.”
