Under the terms of the agreement, Comviva will support Ooredoo Kuwait deliver contextual customer campaigns using its MobiLytix Real Time Marketing, a machine learning-based omni-channel marketing automation platform.
"We are delighted to extend our partnership with Comviva, to deliver our data science program using advanced analytics to build consumer insights that support our aim for digital leadership in the region,” said Nirmal Upreti, senior director of prepaid marketing at Ooredoo Kuwait.
“The partnership will allow Ooredoo to build a set of capabilities that empower our consumers on their digital journey, enabled by machine learning analytics."
The solution uses advanced analytics and real-time technology that enables telecom operators to leverage "micro moments" of engagement with their customers to build customer life-time value. In addition, the machine learning model ‘improve decisioning quality to drive customer experience, reduce churn and boost the operator's revenue,’ says the company.
"Globally, to keep pace with demands of customers, Organisations are increasingly leveraging digital technologies to offer seamless and omni-channel experience to their customers,” added Manoranjan Mohapatra (pictured), chief executive officer at Comviva.
“Customer Value Management, coupled with advanced analytics is fast evolving and our industry experience, along with services that complement technology solutions sets us apart. This strategic partnership will enable Ooredoo Kuwait to provide an optimal experience for existing customers, while driving business opportunities."
Comviva's MobiLytix’s AI-driven platform uses real-time transactional data in conjunction with a unified customer profile to build customer life-time value. It enables service providers to maximise the value of individual customers and their micro-moments of interaction using advanced machine learning analytics and contextual real-time decisioning.
"Enabling our clients to execute actionable customer insights has always been our top priority,” said Ramy Moselhy, senior vice president and head of MENA region at Comviva.
“We are confident that our Managed CVM and Data Science services supported by our next generation real-time platform that leverages advanced artificial intelligence (AI) and Machine Learning algorithms will drive incremental revenue for Ooredoo Kuwait and improve customer experience."
