The new hires will join Tony Puopolo, who leads the service provider and integrator practice and John Nye, who launched the global technology alliance programme last year.
The developments are intended to "accelerate enterprise 5G and Wireless WAN market adoption and fuel new revenue streams for channel partners".
Krissy Kelley will take on the role of VP of global partner and field marketing, building on experience built during previous roles with Fortinet, Citrix, and RSA, and Lisa Wight has joined the company from VMware, taking on the VP of global distribution and partner programme role.
Cisco's Steve Benvenuto is now Cradlepoint's VP of partner sales, North America, focused on driving partner success and growth in North America, while Darryl Brick has taken on the role of VP partner sales, EMEA, overseeing Cradlepoint's partner sales throughout Europe.
"Bringing best-in-class products to market is only possible with a best-in-class channel and a world-class partner programme that brings them all together," said Eric Purcell, SVP, global partner, and alliances at Cradlepoint.
"To accelerate LTE and 5G Wireless WAN adoption and support our growth plan, we are making significant investments in people, programmes, and platforms. Investments include new platforms that make Cradlepoint easier to do business with, helping our partners get 5G training and deliver a Wireless WAN practice, and hiring experienced distribution and partner marketing and sales leaders that can deliver an immediate impact."
In addition to being the first to offer a comprehensive 5G for business portfolio, Cradlepoint offers partners a 5G for enterprise branch specialisation programme. This new programme gives partners a competitive advantage as trusted advisers in the rapidly emerging market for 5G WAN solutions while also helping them build a profitable Wireless WAN practice.
