The move will allow enterprises to build on their customer experience and customise communications services to suit their individual requirements.
Divya Ghai Wakankar, head of digital communications solutions at BICS, said: “Over the past 12 months, brands have been under increased pressure to accelerate their digitalization projects, and provide the highest quality digital engagement with their customers. Businesses must have easily customizable solutions to engage their current and future customer, across a wide range of touch points.
“By introducing programmable APIs, BICS is empowering brands with the control to tailor their customer communications, whether through voice, messaging or cloud numbers services. With the flexibility to scale in line with increasing demands, we are enabling businesses to enhance customer experience, while simultaneously growing their business.”
The Communications Platform-as-a-Service (CPaaS) market is expected to reach values of $26 billion by 2026, according to estimates from Mordor Intelligence.
However, BICS said siloed communications channels still act as "a significant roadblock to customer engagement", and providers often struggle to guarantee connectivity across multiple geographies.
Proposing its solution, BICS’ suite of programmable communications solutions are underpinned by BICS’ own global network, linking over 200 countries and providing unrivalled connectivity to customers. Encryption, anti-fraud capabilities, regulatory compliance and a fully resilient, wholly-owned network ensures end-to-end security for all enterprise communications.
