The BTS portfolio spans voice, A2P SMS and Integrated Numbering Intelligence services. The firm is aiming to bridge the gap between the digital consumer’s needs and the services provided by improving the connectivity between companies and final users. Its SMS network offers global coverage and competitive pricing in more than 800 networks in over 170 countries.
Its VP for Europe and SMS Services, Angel Vila, said: “In an increasingly competitive market, developing the business has become imperative. To this end, it is vital that our SMS operations correspond to the increasing complexity of the industry and are integrated as a key component of the E2E business process.”
“We are excited about the benefits that this new partnership will bring. As an agile and neutral player in the messaging industry, GTC offers a distinctive blend of solid commercial and technical capability,” Vila added.
GTC’s services range from the SMS platform operation at the network level, to migration services for legacy environments, and managing processes like partner onboarding, billing and reporting.
“Striving for operational excellence is crucial in our industry," José García, GTC founder and CEO.
"We are delighted to support the BTS messaging business with our managed messaging platform service. At GTC, we understand that global service providers like BTS need to focus on challenging sales activities. As an independent messaging expert, GTC will handle the escalating complexity of connecting, routing, testing and optimising performance so that BTS can concentrate on its core business,” García added.
GTC has also recently announced a contract win from Almuqeet.
