Hassawi has been with Du for 15 years and prior to being appointed acting CEO, he held the roles of chief commercial officer and deputy CEO.
Commenting on the official CEO appointment, Mohammad Hadi Al Hussaini, chairman of EITC said: “The EITC board has envisaged an ambitious transformational mandate from the inside-out, directed at driving a purpose and performance driven culture, a faster go-to-market approach, and a deeper and more personalized customer experience.
"To realise these ambitions, Al Hassawi has been appointed to lead EITC into the next phase of growth and expansion. I’m confident that he will build on the momentum that EITC has embarked on and usher in a new accelerated phase of transformation.”
Appointed acting CEO in September 2020, Al Hassawi is credited with leading the organisation "into two consecutive quarters of growth, quadrupling net profits during the period".
In May, du reported a net profit of AED 257 million during Q1, compared with AED 355 million in the same period last year. It marked a decline of 27.6%, however, net profit for the January-March period more than quadrupled against Q4 2020, on the back of an improving economy, the operator said.
Prior to Al Hassawi's appointment, Johan Dennelind was leading the Emirati telco. He was appointed in August 2019, after Osman Sultan stepped down after 14 years.
