On the group leadership team, Charlotte Hansson has been named EVP group CFO and Hendrik de Groot as EVP chief commercial officer. In addition, Stefan Backman, EVP group general counsel, is to leave the business.
De Groot joins from VEON, where he was head of group commercial and group FMC officer. Prior to that he was CCO at Ziggo and has also worked at COLT, Vodafone, BT and MCI International.
On the other hand Hansson doesn’t have any direct telecoms experience, however, she was previously CFO for Sweden's Systembolaget and Addici, as well as Cision – appointments that Tele2 CEO and president Kjell Johnsen said will help the company pivot to new services and ways of working.
He commented: "Charlotte's extensive experience as CFO of companies from different industries will bring fresh perspectives and ideas to our business. Charlotte’s experiences from deep involvement in transformation journeys, for example towards e-commerce, will be essential as Tele2 focuses more and more on automation through online sales."
Ahead of Hansson's arrival, head of financial planning and reporting, Peter Landgren, will be interim CFO. The 100% carbon neutral Tele2 has a long-term goal for a 50/50 gender balance across the company.
News of the appointments broke just before the telco's financial results for Q2 were published, which confirmed revenues of SEK 6.6 billion, an increase of 1% compared to Q2 2020 on an organic basis.
End-user service revenue came in at SEK 4.8 billion, an increase of 2% year on year on an organic basis due to strong performance in the Baltics and stabilisation in Sweden.
In 2018, Tele2 merged with ComHem and over the most recent quarter consolidated the two brands.
Johnsen said: "Tele2 delivers a good quarter that reflects our solid underlying momentum. We have successfully combined Tele2 and Com Hem into one premium brand and have started to execute on our new commercial strategies, already seeing some early positive signals as a result. Now that a post-pandemic society is on the horizon, we are recalibrating our business step by step towards a strong focus on growth."