The deal, subject to customary purchase price adjustments, sees EA onboard premier mobile gaming company, Playdemic, expanding on its already expansive portfolio of companies. The acquisition forms part of EA's mobile growth strategy focused on delivering new interactive entertainment for its network of nearly half a billion players around the world.
“We are thrilled to officially welcome the Playdemic team to Electronic Arts, adding to our growing mobile portfolio and expanding our leadership in sports," said Andrew Wilson (pictured), CEO of Electronic Arts.
“The addition of the incredible Playdemic team not only adds to the strength of our mobile teams globally, it also continues our expansion and investment in UK-based talent. With Playdemic now part of Electronic Arts, we’re excited to bring even more amazing and innovative mobile games to diverse audiences around the world.”
With the addition of Playdemic, the Electronic Arts portfolio now includes more than 18 mobile live services across such genres as lifestyle, casual, sports, and mid-core games. Together the combination of Playdemic’s innovative gameplay and strong live services, with EA's IP in sports and beyond, creates strong growth opportunities for both businesses.
"This is an exciting day for Playdemic as we become part of the Electronic Arts family,” said Paul Gouge, Head of Studio at Playdemic.
"I am proud to bring the amazing talent which exists at Playdemic into the EA business, to both continue to build on Golf Clash’s incredible success and to build new games, which we believe can be even more successful in entertaining and engaging audiences globally."
The news follows the additions of Codemasters, Glu Mobile, Metalhead Software, and now Playdemic over the past 12 months.
