Dan Ramsay (pictured), appointed to work with the company’s project to roll out fibre to eight million homes, spent almost two years with the government’s Cabinet Office on its programme to promote the UK.
He calls himself on his LinkedIn entry, which he has still not updated, “chief marketing officer for the UK”, promoting what he called “the official nation brand of the UK”.
But before joining the government at 70 Whitehall in January 2020, just weeks before lockdown started, Ramsay spent 13 years at BT, joining in 2007 as senior propositions manager and ending as multi-brand marketing director for BT, BT Sport and EE, the company’s mobile business.
CityFibre CEO Greg Mesch said: “Dan’s deep understanding of the broadband market and his experience building national brands and propositions that resonate with consumers align perfectly with our objectives. We look forward to him joining the team.”
The company said he will oversee a major increase in its marketing capabilities, assuming responsibility for its channel marketing strategy and operations, driving awareness of the availability of CityFibre’s new networks, as well as stimulating demand for and take-up of the high-quality full fibre broadband services available from its ISP customers.
Ramsay said: “The scale of CityFibre’s ambition, alongside the huge financial, operational and commercial progress it has made to date, makes this a unique opportunity in our industry.”
He will lead the development of CityFibre’s brand and its touchpoints, as the company’s rollout expands to approximately 285 announced locations.
In September the company said it had raised £825 million of equity, adding two new investors, Mubadala Investment Co and Interogo Holding, and extended its bank facilities by £300 million, with new banks joining syndicate – a total of £1.125 billion. Mubadala and Interogo will join CityFibre’s existing investors, Antin Infrastructure Partners and the infrastructure business within Goldman Sachs, as minority shareholders.
