Swieringa joined the business in 2007 and has held the roles of EVP and group president of retail wireless, EVP of operations, and SVP and chief information officer, among others.
In his new role he will take responsibility for all operational aspects of DISH's wireless business including the deployment and management of DISH's virtualised, O-RAN 5G broadband network.
Swieringa will also will continue to lead DISH's retail wireless business and oversee day-to-day wireless activities as DISH Wireless' go-to-market strategy is executed and America's first Smart Network is launched.
Commenting on his new role, Swieringa said: "I am excited to lead and further integrate our wireless strategy, deployment and operations efforts.
"We have a significant opportunity as we prepare to commercialise our wireless investments and deliver value to our customers, company and shareholders."
Swieringa's direct reports will include Stephen Bye, EVP and Chief Commercial Officer, Dave Mayo, EVP of Network Development, Marc Rouanne, EVP and Chief Network Officer, and Stephen Stokols, EVP of Retail Wireless. Swieringa will report to DISH's co-founder and chairman, Charlie Ergen.
Ergen, commented: "John's a 14-year veteran of DISH, and is committed to changing the way the world communicates with our unique capabilities.
"His experience in our overall business will help to maximise our wireless opportunities within all lines of the business. He and his team will deploy and monetize DISH's network while advancing our retail, enterprise and wholesale market opportunities."
