In recent years, CSPs have made significant transformation investments to deliver customer experience and the Netcracker Digital Platform helps businesses to adapt faster to market needs, stimulate innovation and add value on top of the network, the company says.
The platform supports new immersive digital experiences through loyalty programs and personalized recommendations that will place CSPs at the centre of the consumer digital lifestyle.
In a conversation with Capacity Media, Ari Banerjee, SVP of strategy at Netcracker stressed the importance of loyalty programmes, noting that CSPs have often struggled to adapt to the challenges brought along by the digital economy.
“Much of this can be attributed to the agile and customer-centric business models of disruptors from the cloud segment, which have resulted in increased competition, outdated legacy systems and business processes that are slowing innovation to a crawl and younger customers who are far more likely than previous generations to switch their service providers to get the best deal,” he said.
He adds that in order to overcome these obstacles and build long-term customer relationships, CSPs must implement new technologies to innovate business models and think more creatively than they have before.
With this announcement, Netcracker says CSPs can reduce IT spending through BSS/OSS consolidation and operational efficiency models on any telco or hyperscaler platform.
Netcracker has already unveiled digital platform customer engagement programmes in the Netherlands with T-Mobile, Vodafone Spain, Vodafone Oman and Zain Group in the Middle East.
Bob Titus, CTO of Netcracker added: “With Netcracker Digital Platform, we are delivering to the market what our customers are asking for, which is a way to leverage their significant technology investments and reap the benefits of 5G and the cloud.”
