The company’s CEO, Frehiwot Tamiru (pictured, in red), introduced the fixed broadband internet service at one of its rebranded service centres.
The move anticipates the launch of the Vodafone group’s Safaricom Ethiopia, expected on 9 April.
Ethio Telecom said: “The 4G home wireless broadband internet service uses the existing GSM/4G LTE mobile network as an option of fixed broadband internet service so as to provide them alternative high speed capacity broadband connection at their preferred areas where wired broadband internet services are inaccessible.”
Ethiopia has a population of 115 million, the second highest in Africa, but a market penetration of only 39%. Ethio Telecom is expecting fierce competition from its well-funded competitor to ramp up in the next few days.
The company said this week that rebranding of its sales centres was part of its response “so as to deliver best services for the customers in various parts of the country”.
It wants to make “the sales centres more convenient for people living with disabilities as well as making the external parts of the building easily identifiable and accessible by the customers so as to bring about best customer experience and enable them get enjoyable serves at a comfortable and attractive environment”.
Ethio Telecom has also set up what it calls premium business centres, with six in Addis Ababa, the capital, and in 16 other cities.
