As part of its contract with the digital infraco, JLL will create and develop the delivery model and customer facing portal to support incident management and other value-added services, such as remote hands, whitespace provision and customer relations.
Niall McLoughlin, SVP of marketing and corporate communications at parent company DAMAC Holdings, said: “Our data centre team identified a number of key requirements that will accelerate Edgnex's go-to-market strategy. We assessed potential partners and selected JLL for its experience and proven track record of support long-term growth. It is great to have JLL on board to support us in offering world-class facilities to our customers across new and unique markets.
“Edgnex's journey has only just begun, and we will be making a number of announcements about new facilities across the globe over the coming months," he added.
EDGNEX is a wholly owned subsidiary of Damac Group, itself established by Dubai-based businessman Hussain Sajwani and launched in 2002. Damac's entry into the digital real estate sector coincides with muted performance across its core business areas over recent months.
On Friday, the property developer said total revenues last year fell by more than 36% due to the pandemic.
Total revenue for 2021 reached AED2.967 billion (US$807.7 million), down from the AED4.678 billion recorded in 2020, although losses narrowed to AED531 million from 646 million dirhams over the same period.
Damac's real estate footprint extends across the Middle East with projects in the UAE, Saudi Arabia, Qatar, Jordan, Lebanon, Oman as well as the UK. According to McLoughlin, new venture Edgnex also has projects "kicking off around the world".
He said: “We’re disrupting the data centre market by proactively building where local markets demand new digital infrastructure. The boom in demand is too great for a ‘wait and see’ approach. From hyperscalers to local innovators, data centre facilities are critical to support new growth and deliver new applications and services to end users.
“We have projects kicking off around the world and we’re looking forward to welcoming hyperscalers, cloud service providers, over-the-top players, enterprises, and content providers to more world-class facilities across local markets.”
Back in October, Damac Group said it would invest in Dataplex through Edgnex, for new facilities in Europe.
