RCS
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After two bustling days at Messaging and SMS World last week, the Capacity team looked back to the conversations and presentations that took place in London – here are 10 things we learned. -
Singtel will collaborate with Google to offer Rich Communication Services (RCS) with Rich Business Messaging to its business customers – a first in Singapore.
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In a surprising move, Apple revealed yesterday that it would introduce Rich Communication Services (RCS) to the iPhone next year.
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There is “light at the end of the tunnel” for Rich Communication Messaging (RCS), Martin Schurig, head of financial and enabling services at Telefonica Germany believes.
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Vodafone will expand its European collaboration with Google in mobile messaging services, Pixel devices and its own TV platform.
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Upstream, a mobile marketing firm, has showcased how RCS (Rich communication services) solutions could become important for leading brands across the world, driving a rise in conversation rates of 37% over SMS and 137% higher click-through rates.
Forthcoming events
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AdaptiveMobile Security has launched a new commercial traffic control which aims to enable operators and aggregators in the messaging space to boost revenue from A2P messaging through analytics and controls.
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Rich Communication Services is set to receive a boost in the United States after Verizon said it is set to launch support for the messaging technology, according to several reports.
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Though rich communications services (RCS) will offer a huge opportunity to the global messaging industry, the sector needs to take an omnichannel approach to best capture potential application-to-person revenue opportunities.
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The number of monthly users of Rich Communication Services is set to top one billion in 2019, rising to more than 3.2 billion by 2023, according to a report.
